It was a historic festival, but it declined for a time, and then began to be held on a grand scale as a result of the 350th anniversary of Date Masamune's birth.
The "Yoi Matsuri" includes a market, a performing arts festival,
In addition, a special stage will be set up on Jozenji Street, which is lined with zelkova trees.
There will be local performing arts and a sparrow dance contest.
The main festival includes the portable shrine procession of Aoba Shrine, which enshrines the founder of the domain, Masamune,
The revived Sendai Yamahoko procession, warrior processions, and spectacular parades take place on the city's main roads.
【Event period】Every year on the third Sunday of May and the day before
【Venue】Sendai city center (Kotodai Park, Higashi Nibancho-dori, Chuo-dori shopping street), etc.